It is more than a bit of a fallacy, but the general idea is that any product worth using will distinguish itself. Whereas the products that spend vast amounts of money on advertisement “can’t stand on their own”.

Like I said, it is a fallacy that insists companies should pull themselves up by their bootstraps and ignores the reality of the landscape these days.

THAT said: nordvpn goes REALLY hard on the advertisements and is still one of the more popular/few remaining big sponsors for podcasts and influencers. And THAT gives me pause because it has generally been shown that those are horrible venues for “getting a product out there” and mostly exist to take advantage of parasocial relationships. And, based on the linus media group leaks and corroboration from various twitch streamers, the big outfits are asking for a LOT of money per sponsorship spot.

And considering there is no way to really vet a VPN and you are inherently trusting them to do what they say they do (or do the good version of what they don’t even bother to talk about)…

And the way that many (most? (all?)) private trackers implement their monitoring kind of requires an open port.

Like basically all tech companies, the leadership are libertarian tech bros. It sucks, but whatever. The problem is also that the CEO (?) has been making public statements to try and cozy up to the trump administration over the past few months

Some of that still falls under the LTB effect (These policies benefit the company so fuck everyone else, etc) and it DOES make sense for a company to try and earn themselves an exception for the upcoming hellscape in a market that will REALLY want VPNs. But it still leaves a really bad taste in my mouth.

Not in an “I MUST LEAVE PROTON NOW” state since I like the products because they tend to be pretty honest about what they will and won’t do when the goons come a knocking and that mostly boils down to “cooperate. So do X Y and Z to protect yourself by preventing us from having the information they want”). But that, plus protonmail being kind of a shitshow if you want to keep offline copies of your emails, is motivation to shop around.