

Proton is usable even without Steam, you simply publish the Windows version only and people will figure it out. If you make sure it works with the Steam Compatibility layer (Proton), it’s easy to run anywhere on Linux.
For GOG the easiest would be Heroic Games Launcher which also uses Proton.
Good luck! I did the same recently. I wrote my own blog system, though. I can share it with you, but I’m not sure it’s the best for anyone else, there were some shortcuts taken given I did not intend to share it.
You can check out my blog and let me know whether you want to try it: https://chrastecky.dev/ (or federated: !programming@chrastecky.dev, !3d-printing@chrastecky.dev, !gaming@chrastecky.dev).